Since the founding of MasterSounds in 2008, our relationship with Phonica has always been of mutual benefit, with our shared ethos of approachability and great music shining through in the many successful events and collaborations of the last 15 years.
Kicking off with the shop opening at 9 am, quickly filling up with the queue of customers that snaked up Poland Street. Flicking through the number of RSD releases, newest ins, and the wide range of records on offer.
Shop DJs began at 11 am, as the store reached capacity and a bustle developed outside.
2 pm hailed the opening of the double doors leading down to Phonica's expansive basement space, with free drinks available and the Clarity M beginning its first public run. Capacity was quickly reached, and the room was packed with atmosphere soundtracked by DJs such as System Olympia, Krystal Klear, and Willow, culminating in a jungle tear-out from Sherelle and Special Request before the close at 11 pm.
We want to thank Phonica Records, TPI, Red Bull, Vapoura Rum, and Two Tribes for coming together to make the event possible, and want to thank the crowd for getting involved and keeping the party alive throughout the day.
Images and Video by Henry Ravenscroft
Check the full sets on Phonica's YouTube channel here.
More information about Clarity M will be available soon - be sure to follow us on Instagram and Facebook for more MasterSounds updates, and sign up for our mailing list to be the first in line for updates and product offers.