"I knew it would need to be a product that made a difference / solved a problem, was manufactured well, locally and by people who I knew, and was of limited edition."
"With that in mind I thought about making up a small batch of turntable weights. I had seen this in Hi-Fi circles, and wanted to see if I could translate this to a DJs perspective I started playing around at work, as my family business is manufacturing."
"In the early days I used to travel to record shops and offer them as 'sale or return'. I remember heading to a record shop in Manchester who will remain nameless and politely asked the staff behind the counter if they were interested in stocking some. One of the guys quickly grabbed a roll of packing tape and clumsily dropped it over the record they were playing and sarcastically said "I use these", to mock what I had just shown him. I said no worries and thought to myself, just watch!"
"Part of my ambition for MasterSounds was to create a full loop of products so people could play on a 100% MS Setup. The key to that was a DJ Mixer. Through a chance meeting with former design manager at Allen & Heath, Andy Rigby-Jones, I drew up what was the first Radius 2 and went to Cornwall with a dream to sell. We hit it off and staked everything on the mixed being a success. Through lots of hard work and dedication we created a unique product for the market."
You can't beat 'Rhythm & Sound' to give Clarity M a good workout, I always try to play as much music through the systems as possible and play with the DSP settings so we can fine tune to the venue. I never stop playing around, as you have probably noticed at the events we have done together over the years!"
"As they say everything happens for a reason and it was time for us to go in a new direction. I've always wanted to create products that give the user a real sense of pleasure, and I believe I have many more ideas to bring to the audio world which myself, and the new design team, are currently refining."
Read more of the Sound Matters series over at Mr Bongo.
Keep on Grooovin'